Wednesday, August 29, 2012

Motivate the Elephant

OK, we learnt in my last post about directing the rider, now we consider how to motivate the elephant.

The elephant represents the emotional and instinctual side of the situation or the people who you hope to be involved with a change process.

The elephant is huge and the rider is very small by comparison. Sometimes it seems that the elephant, the emotions, are the biggest hindrance to change, and the logical rider doesn't seem to have any chance.

But motivating the elephant can be a huge opportunity for achieving change. Here's a couple of suggestions:

Find the feeling. Find something that grabs the elephant. If you can win people's hearts you will also win their minds.

Shrink the Change. Find simple and quick opportunities to achieve success and make use of the momentum you achieve from these wins.

Next post we'll find out how to shape the path.

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